If you spend any amount of time doing research on running an online business, you'll run into the term "search engine optimization" or its common abbreviation "SEO". You may be asking...
What the heck is SEO?
SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (or SERPs). When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results.
It's intellectually interesting to know that there are 917,846,342 different websites that are relevant to the search query, but really, if your website doesn't appear in the first 10 pages (or first 100 results), it's invisible to the world.
To learn how to improve your website's search engine ranking, check out our Search Engine Optimization (SEO) category, which lists useful resources like: