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From Gregory Go,
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How to Write for Your Company's Blog

Vallewag, a Silicon Valley news blog, has a concise summary of the best practices for writing a company blog.

How to write for your company's blog

Some highlights:

  • It's not about you, it's about your products. Talk about your products.
  • Be useful -- focus on facts, not opinions.
  • Keep it short. 1-3 paragraphs (100-300 words). Two short posts are better than one long one.
  • Write daily. Publish it before noon.

For more info on hitting your blogging goals, check out our Blogging category.

Friday March 21, 2008 | comments (0)

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