How to Write for Your Company's Blog
Friday March 21, 2008
Vallewag, a Silicon Valley news blog, has a concise summary of the best practices for writing a company blog.
How to write for your company's blog
Some highlights:
- It's not about you, it's about your products. Talk about your products.
- Be useful -- focus on facts, not opinions.
- Keep it short. 1-3 paragraphs (100-300 words). Two short posts are better than one long one.
- Write daily. Publish it before noon.
For more info on hitting your blogging goals, check out our Blogging category.