Google AdWords is the popular advertising program from the search giant. AdWords gives you the ability to buy online advertising on the world's most popular search engine and on websites across the Google Content Network.

Search ads are also called "sponsored search results", and appear above and to the right of Google's search results. (see screenshot image below)

Search ads are effective because search users have a specific need, and are often looking for a solution to a problem. If your business offers that solution, having the ability to get your message in front of search users -- at the exact moment when they need it -- is a powerful marketing strategy for any business.

To get your business or website in front of highly motivated users (read: pre-qualified potential customers), read this step-by-step primer on Using Google AdWords to Buy Keyword Targeted Search Advertising .