How to Write Articles that are Easy to Read
Saturday June 7, 2008
Web readers don't want to read a long, dense article unless the benefits clearly outweigh the cost in time. And these days, our time is scarce, so Web content has to be useful and easy to read to be worth the investment in time.
To increase the chance that your site's visitors will stick around and read stuff, cut out as many unnecessary words as possible, and get to the point already! Here are a few ways to write concisely:
- Don't use two words when one will do.
- Cut out flowery segues.
- Just say it. Get to the point.
- Eliminate non-essential adjectives and adverbs.
- Don't repeat yourself. Reading the same thought twice is a waste of time.
Check out these articles from the Content & Copywriting section for more tips on writing effectively for the Web:
- 5 Tips for Effective Web Writing
- 10 More Web Writing Rules to Live By
- Web Copywriting 101 - from Brian Clark of Copyblogger.com
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