Best of the Web: Local Search Edition
This is a roundup of the best online biz links from around the Web this week. Every Sunday, I'll link out to the best new resources, articles, and interesting news that help you run your online business better.
This week, we discovered a wonderfully comprehensive resource on how to dominate local search. There are also links that teach you how to be your own PR firm, use your time on Facebook more efficiently, and how to use Amazon's UGC features to market your business. Plus analysis of the continued shifting of advertising dollars from TV and print to the Web.
This week's must read:
Local Search Ranking Factors: Ranking High in Google Maps and Yahoo Local - David Mihm asked 20 experts of local search to rate 47 factors that could affect your business' local search rankings. What he came up with is a comprehensive guide of success factors in local search marketing. The article also links to a few primers, so you can familiarize yourself with local search before digging into this treasure trove. Bookmark this page! [DavidMihm.com]
More news and resources from around the Web:
25 Ways to Make Facebook Useful - Here's a roundup of 25+ Facebook tricks and applications that will make you want to spend more time there (as if we needed the encouragement). Included are tips on blocking those annoying application requests, staying connected on your mobile phone, easily share file, check eBay auctions, do business networking, and more. [Read/Write Web]
Top 100 Advertisers Shifted $1 Billion to the Web Last Year at the Expense of TV and Newspapers - Another story of how old media like television or newspapers is losing ad dollars to the Web. $1 billion is a lot of money, but keep in mind that as a percentage, Internet advertising accounts for only 12% of media buys from the top 100 U.S. advertisers. So even though internet ad buys incrasedwe should expect that number to continue to grow over the next few years. [Techcrunch]
6 Steps to Successful Small Business PR - A good list of things every small business can do for their own PR without hiring a PR firm or spending a dime. Add these strategies and tactics to your company's marketing plan. [Technosailor]
Amazon's UGC Playground - Being one of the largest marketplaces in the world, Amazon offers several ways to market yourself or your business. (UGC = user generated content) [Duct Tape Marketing]
Every Sunday, we do a roundup of the Web's best new resources, articles, and interesting news. Subscribe to our feed or newsletter, and ensure you don't miss out!