15 Steps to Take Your Brick & Mortar Retail Business Online

Comments

July 3, 2008 at 9:41 am

(1) Christopher Standa says:

I would like to as a few questions on how an organization can expand operations the e- commerce way:
1. What processes / organizatinal departments will be involved in the internet & e strategy?
2. Which departments & persons do you absolutely need for implementation?
3. What knowledge does a firm require in implementing internet & e- commerce plans?

……………………………
Chris S.

July 7, 2008 at 2:14 pm

(2) Scott Fox, Author of Internet Riches says:

As this “ultra-condensed summary” implies, there is more to bringing a business online than just buying equipment and signing up for various online services.

The questions in the first comment above point this out.

Chris - The answers to your questions depend a lot on the type and size of real-world business that you are transitioning online.

At a minimum you need senior exec buy-in and sponsorship for the strategy and budgets. The working team needs to include people from marketing, tech, design, corporate communications, and (often forgotten) customer service.

You’ll also want to talk with your sales team about potential sales, pricing and distribution channel conflicts with your existing customer base.

Planning needs to contemplate the on-going (post-launch) maintenance and updating of the site, too. Many teams get so focused on the launch that they forget that a web site is really a new division of the company that will need to be supported every day.

Hope that helps.

April 13, 2009 at 5:14 am

(3) george says:

Kindly comment more on the questions asked by chris standa mostly on the knowledge your firm requires ti implementation of internet and e-commerce plans