Online Advertising Up 15.2% in First Half of 2008
Friday October 10, 2008
IAB (Interactive Advertising Bureau) released their Internet Advertising Report for the first half of 2008 this week. It shows online advertising spending increased 15.2% in the first half of 2008 versus the same period in 2007.
Couple of interesting charts from IAB (dollar figures are in millions):
1. Advertising Formats: search and video growing at the expense of classifieds and sponsorships.
|
|
FH 2007 |
FH 2008 |
|
Search |
41% ($4,097) |
44% ($5,064) |
|
Display Related: |
32% ($3,198) |
33% ($3,799) |
|
-Banner Ads |
21% ($2,099) |
21% ($2,418) |
|
-Rich Media |
7% ($699) |
7% ($806) |
|
-Digital Video |
1% ($100) |
3% ($345) |
|
-Sponsorship |
3% ($300) |
2% ($230) |
|
Classifieds |
17% ($1,699) |
14% ($1,611) |
|
Referrals/Lead Generation |
8% ($799) |
7% ($806) |
|
E-mail |
2% ($200) |
2% ($230) |
2. Pricing Models: performance deals growing at CPM's expense. That makes sense as advertisers demand more accountability for their ad budgets. More and more advertisers want to pay for action or clicks instead of just impressions.
|
|
FH 2007 |
FH 2008 |
|
Performance Deals |
50%($4997) |
52%($6,007) |
|
CPM |
45%($4497) |
44%($5,026)) |
|
Hybrid |
5%($499) |
4% ($477) |
Here's a copy of the full IAB Internet Advertising Report 2008 Q2 (pdf).