How to Increase Your Email Subscription Rate by 875%

Darren Rowse shares the story of how he increased the number of email subscriptions for the Digital Photography School newsletter from 40 per week to over 350! The secret was using the "Pop Over" feature from Aweber.

These Pop Over subscription forms are of course much more intrusive to readers than a sidebar form - this is the reason I resisted using them for so long. My fear was that they’d annoy readers, page views per visit would drop and that I’d end up with a lot of angry emails from readers.

But based on his test of a couple of weeks, it looks like the upside is well worth it. Check out this incredible screenshot of the daily subscriptions before and after using pop overs.

Read the full post: How to Drastically Increase Subscriber Numbers to Your Email Newsletter [Problogger]