Silicon Alley Insider -- a group blog focused on the New York startup scene -- published a post today titled Recession Winners: Web Designers, SEO. Nicholas Carlson shares a conversation he had with a web designer.
I ask one of the designers how's business, since, you know, everything blew up.
"Actually it's very good," he tells me. But I'm skeptical. How could it be? Everyone's hurting.
"Well, people are looking for cost-effective ways to market themselves and redesigning their Web site is a relatively cheap alternative," says the designer.
This makes perfect sense to me too. Spending one-time fees on spiffying up your website or making sure your website is search engine friendly is a great investment in your online business.
The SEO you can do on your site might even be free! Here are some SEO related tutorials to get you up to speed:
- 11 SEO Tweaks You Can Do Yourself
- Top 10 Search Ranking Factors -- Learn what affects your search engine rankings, and then spend your time and money on the most important factors.
Building a website:
- Step-by-Step Guide to Hiring a Web Designer
- Your Very First Web Host -- How to shop for a Web hosting provider.
- Tips for Registering Your Domain Name
Makes perfect sense to me…instead of dropping thousands on pr and marketing firms a quick site update or a relatively cheaper SEO campaign is a good substitution!
The Do-It-Yourself-er can check out this web design dashboard for help on design elements and SEO.