Shopify Review

Shopify (www.shopify.com) is a hosted ecommerce software aimed at small online retailers. Their main goal is to make it easy for online retailers to get a store up quickly and start shipping product as soon as possible. Being a second generation ecommerce solution (Shopify was launched in 2006), they have learned from the best practices and mistakes of older ecommerce software.

Shopify provides most of the features a small retailer needs while still being extremely easy to use. This combination of just-enough-features and focus on ease-of-use makes building, customizing, and using a Shopify store a very pleasant experience -- a claim very few ecommerce platforms can make. On top of its power and ease, Shopify also has an affordable pricing structure. All of this makes launching an online business possible for very small home-based retailers.