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From Gregory Go, for About.com

How to Improve Your Website's Page Titles

Monday March 16, 2009

According to SEO experts, a webpage's title is by far the most important factor in getting better search engine rankings. According to SEO Christine Churchill:

If you have time to do only one SEO action on your site, take the time to create good titles.

Today, we have a guest post from SEO guru Ann Smarty. Ann explains why page titles are so important, and what you can do it improve your website's page titles:

The page title is the most prominent part of each separate listing in search results interface. It is what Google (or any other search engine) considers when trying to understand what your page is about. It is what you click to leave Google search results page and proceed to the site you chose. It is what you scan trying to choose which page fits your search query best.

Ann offers a few tips on how you can use this information to tweak your page titles to maximize responses from search users (ie., potential customers). Read the full article: Better Page Titles: How to Improve Your Website's Page Titles

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