Yahoo! Stores opened in 1998, making it one of the oldest, fully hosted ecommerce platforms available.
The biggest strength of Yahoo! Stores is its immense, stable and reliable infrastructure. That means you don't have to worry about find your own Web hosting or worrying about site outages. Additionally, because of its long history, a large and experienced community of freelance designers and developers are available to help you customize your store.
The biggest weakness of Yahoo! Stores is also its long history. There is a lot of legacy code and features added on top of other features. That means all the various options and features are confusing for new Yahoo! Store owners, and its admin interface is not optimized for ease of use. Yahoo! Stores also uses a proprietary language called RTML that is only useful for customizing Yahoo! Stores (good thing there's a large network of developers you can hire).
Read more: Profile, Pricing, and Quick Review of Yahoo! Stores
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