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A-Z List of Ad Networks and Affiliate Programs

by Gregory Go
for About.com

Profiles of 60+ advertising networks and affiliate programs that you can use to make money with your website.

Common acronyms of online advertising:

  • CPM - cost is calculated by impression. You are paid when an ad is shown.
  • CPC - cost of ads are calculated based on number of clicks. You are paid when someone clicks on an ad.
  • CPA - cost per action. You are paid when the visitor does something -- for example, filling out a form or buying a product.

adsonar

adsonar claims to "raise the relevancy bar" by delivery content-targeted ads better than other networks. Advertisers bid for placement and run if it meets your minimum bid requirement.

Adtegrity

Adtegrity does not accept ads that do not meet their ad quality standards, such as Adult material, excessively flash ads, or "ads simply in bad taste." They also don't run PSA's or default ads that has no revenue potential. They offer CPM and CPC ads and guarantee 100% sellout of your inventory. They require 500,000 page views/month and 50% USA traffic.

AdToll

AdToll allows you to set your own price and pays 75% commission. They offer CPM and CPC ads in all the standard ad units, including Video Ads as well as a new ad unit called a Peel Away Ad where an ad is hidden under your page and is activated upon a mouseover by a user.

Advertising.com

Advertising.com claims to be the largest online advertising network. They offer rev-share, CPA, and CPM pricing options that you can set the minimum for. You need a healthy two million impressions per month to join (their affiliate program does not have a minimum traffic requirement).

Amazon Associates

Amazon Associates is one of the most popular affiliate programs because it is easy to sign up and implement. Amazon offers many different types of ad units to fit your needs (automated ads or publisher generated links for specific products). If a visitor clicks on your link and actually purchases something from Amazon, you get a percentage of the sale.

AzoogleAds

AzoogleAds is a large affiliate network serving CPA ads from Fortune 1000 and Fortune 500 companies. They offer solutions for search, web and email campaigns.

Bannerconnect

Bannerconnect specializes in both US and EU markets and offer 100% fill rate for worldwide traffic. If you get substantial traffic around the world, they can provide the inventory for those page views. They offer CPM, CPC and CPA ads.

BannerSpace

BannerSpace offers different levels of representation depending on your traffic and exclusivity. They can take over your entire sales department by putting a team on your site and managing your entire inventory. They can also work with your existing sales team to fill remnant inventory. For small to mid-sized sites (less than 20,000 daily page views), they work like most ad networks, supplying CPM/CPC ads to fill up your inventory.

BardozoMedia

BardozoMedia provides "targeted and optimized" graphic ads to publishers at at a net share of 70%. They cover the U.S., Canada, and Europe.

BidVertiser

BidVertiser serves CPC text ads on your site as well as your feed. Rates are determined by advertisers who bid on your ad space.
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