First of all, what is a WordPress Framework? Genesis and PlatformPro are both frameworks for WordPress and both use child themes. Child themes are the new, more efficient way to build a WordPress site.
These two Frameworks represent the most popular site building tools for professional Websites on the WordPress platform. Many other options exist, including numerous free themes, but none offer the flexibility of these two options.
A little about Genesis Framework
- Produced by StudioPress
- Comes with 38 (so far) child themes
- Child themes cannot be significantly modified, aside from the widgets and preset colors.
- Company founder is Brian Gardener
- Read my recent review of Genesis Framework. Are you using Genesis? Share your review.
A little about PlatformPro
- Produced by Pagelines
- Uses just one child theme
- Child theme can be completely customized with drag-and-drop (code free) designing
- Company founder is Andrew Powers (read interview)
- Read my recent review of PlatformPro. Are you using PlatformPro? Share your review.
You Should Chose Genesis Framework if:
- You want to install this morning and start blogging this afternoon
- You are more concerned about putting out great content then the site design
- You are a writer but not a designer
- You plan to use this framework for both your own sites and clients. They offer just one license - the unlimited license which allows you to use this framework for your sites and your clients - without having to purchase another one.
You Should Chose PlatformPro Framework if:
- You want flexibility in your site design and appearance
- You have an eye for detail and don’t mind spending a bit of time to get things just right.
- You are only going to use the framework on your own sites. License allows for multiple installs on sites used by yourself or your organization. Additional licenses are needed for client projects.
Pricing Comparison: Genesis Framework vs PlatformPro
Genesis Framework: The basic Framework costs $59.99 (and comes with a number of free child themes). Chose the Framework with a premium child theme for $79.95 to $99.95. The Pro Plus Package comes with everything for $299.95.
PlatformPro Framework: Basic framework costs: $95 (PlatformPro) or $175 (PlatformPro Developer)
Unique Features: Genesis Framework vs PlatformPro
Genesis Framework: The unlimited feature is a standout - because you won’t need to worry about licensing, updates or support.
PlatformPro Framework: Design Control. This interface, inside of the WordPress dashboard, allows almost complete customization of the site without needing to know coding of any type. Simply, just drag and drop.


