Before you start looking for a designer, take some time to write a Request For Proposal. An RFP describes as specifically as possible what you want to accomplish and how much you are willing to pay for it. It's the document you will post on job boards and send to prospective designers.
The RFP is also your gameplan. A well written RFP helps accomplish your objectives by focusing your efforts. Every successful endeavor starts with a thoughtful plan, and a web design project is no exception.
To get the best possible candidates for your project, make sure your RFP has the following items:
- Budget Range. Put down 50-80% of what you are willing to spend so you have some backup cash for any delays or additional work. The range is also a chance to eliminate some applicants -- be wary of designers that quote exactly the upper end of your budget. Some people recommend against posting your budget in a want ad because it gives away "too much leverage". But an RFP is not the opening salvo in a negotiation. You're looking to hire the best possible candidate, and because of the wide range in designer rates, being up front with your budget saves precious time and money.
- Project Details. Include as many details as possible. Do you already have content copy and images? Do you need a logo designed? Do you need web hosting services? The more information applicants have about your project, the more accurate their quote will be.
- Timeframe. Have an absolute deadline and a preferred deadline. Your ideal designer may be busy for a few weeks. By letting prospects know you have a flexible timeframe, you will get higher quality applications.
- Visual Examples. Rather than just describing your vision with words, use visual examples to convey your thoughts. Link to website designs that you like so applicants have a better idea of what you want. Don't forget to say what you like about the designs. You may like the color scheme of a site, but hate its layout. If you only include links without any notes, designers may assume the opposite.
- Target Audience. Who will be seeing and using the website? How should they feel or what do you want them to do when they visit the site? Are they bargain hunters or researching a big ticket purchase? Your website will be more effective if the design is specifically built for your audience.