Local business ads are a great way to achieve an extremely targeted regional campaign. You can create a business listing so users can find your business when searching for local businesses on Google Maps. These listings are free to display. AdWords also offers paid local business ads for advertisers to display their ad in the Sponsored Links section.
You can create a local business ads on Google Maps as long as you have a business listing created. You can add your business listing by going to Google Maps Local Business Center. Your listing will be verified by either receiving a phone call or having a postcard mailed to your business address. Once your listing is verified, it will start appearing in the Google Maps search results, and you can create a local business ads in your AdWords account.
[u]Specs[/u]
- Description line 1: 35 characters max
- Description line 2: 35 characters max
- Display URL: 35 characters max
- Destination URL: 1024 characters max
You can choose or upload a map icon as well as a business image. The business image can be up to 125x125 in .gif, .png or .jpg formats.
[u]Additional requirements[/u]
Local business ads must be associated with a business location within the campaign's targeted region. For example, if you are targeting New York City, you can't create a business ad for Los Angeles. Also, only keyword-targeted campaigns can include local business ads.
Traditional Media like print, radio and TV.
AdWords can help you reach offline customers through traditional media like print, radio, and TV. Print Ad campaigns run in U.S. newspapers such as the New York Times, Los Angeles Times, Boston Globe, and Chicago Tribune. Audio ads can run across hundreds of AM and FM stations nationwide.
Google's radio network offers two types of campaigns: auction and reserve. In an auction campaign, you set the weekly budget and maximim CPM bid. Your ads will be broadcasted based on the available time slots for your price, which is set by the marketplace. Reserve campaigns allow you to reserve the exact time of day and pay the rate card price of the station. Like the online ads, you can target by location or audience, as well as station type or time of day.
Google offers free call reporting to track ad performance by providing a free 1-800 or local business number to use in your ad. The number redirects to your business line and Google's system tracks the time and duration of each call.
TV ads are curretnly only available on an invitation basis only. Visit Google TV Ads to sign up.