Mobile ads are a shorter version of the text ad, allowing less characters and only appears when users search Google from their mobile device. You can choose to send users who click on your ad to your website (must be designed a mobile webpage) or connect them to your business phone.
Specs
- Headline: 18 characters max
- Description: 18 characters max
- Display URL: 20 characters max
- Mobile Destination URL (your destination URL must be specifically designed for mobile phones): 200 characters max