Keyword Advertising via Google AdWords

By contributor Lynn Truong

Keyword-targeted campaigns are used to advertise on Google.com and across the Google Search Network. The ads are displayed on search results pages. Google's network includes search sites like AOL, Netscape, EarthLink, Ask.com, and shopping.com. Ads are shown when triggered by search queries. If the search query includes keywords you've specified for your campaign, your ad may show up in the Sponsored Links section.

Selecting accurate and appropriate keywords is crucial to running an optimized keyword-targeted campaign. The keyword tool can help identify additional, relevant keywords to add to your list. In addition, Google's expanded keyword matching technology may allow your ad to display based on a broad matching of keywords in a search query that may not exactly match your specified keywords.