By contributor Lynn Truong
Use the tools provided by AdWords to get the most out of your campaigns. You can target your ads to any language and location worldwide. AdWords also provides daily budget recommendations based on historical click data for the same or similiar keywords.
You can choose between two delivery methods. Standard delivery will show ads evenly over time (so that you don't use up your whole budget at the beginning of the day). Accelerated delivery will show your ads as quickly as possible if you decide to test how quickly your budget runs out.
There are also two ad serving options. Optimize will show better performing ads more often, while rotate will show them evenly. The second option is best to use for testing different ads for the highest conversion rates.
Monitor the different campaigns and track changes as you test out different ad units, keywords, bids, daily budgets, and other options.