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Web Content & Copywriting

Learn how to write compelling content that will boost your traffic and increase your profits.
How to Measure Blogger Performance and Pay Them
When you decide to hire a blogger for your business blog, it's important to pay bloggers based on their performance. You want to incentivize your Web team to hit blogging targets that help achieve your business goals.
6 Copywriting Tips for Customer Conversion
Copywriting is your website's secret weapon for customer conversion. Use these 6 strategies from Scott Fox, author of Internet Riches, for successful copywriting.
5 Keys to Effective Web Writing
Writing great Web copy means it's easy-to-read and scannable.
How Users Read on the Web -- They Don't
A classic article from 1997 that is as true today as it was ten years ago. This article is the foundation for today's Web usability standards.
Copywriting 101
A 10 step tutorial on writing effective business copy for the Web by Brian Clark, the Copyblogger.
Writing Well on the Web
Tips for writing well for the Web from Inc. Magazine.
Golden Rules of LinkBaiting
Linkbait is any content -- article, video, images -- that is created specifically to attract lots of visitors. This is a comprehensive article by Smashing Magazine on doing it effectively.
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