Articles Index
Hosted Software
Defin
Drop Shipping
Retail business model where the Internet merchant does not keep an inventory of goods. The merchant will accept product orders from customers and forward those orders to a distributor or manufacturer, who will ship the product directly to the end customer.
Anchor Text
Anchor text is the visible words on a clickable link. Anchor text is important to SEO because it is a concise description of the linked webpage.
Link Building
What is link building? Definition of link building and helpful tips for getting links to your website.
Hyperlink
Definition of a hyperlink, more commonly referred to simply as "link".
Registrar
A company that registers, sells, and manages domain names.
DNS (Domain Name System) - Definition
Definition of DNS - The Domain Name System is like the phonebook for the Internet. DNS assigns IP addresses to domain names, so when you type in "about.com" in your browser, you are sent to the proper Web server.
Microblogging
Microblogging refers to the posting of very short blog-like posts.
Phishing
Phishing is a common email and Internet scam where the perpetrator tries to get your personal information including usernames, passwords, credit card numbers, and home phone and address. Scams often originate as a fake but legitimate looking email from a trusted bank.
Social Networking Site
Social networking sites like Myspace and Facebook let people with similar interests interact online.
Domain Name
The unique name that identifies a website on the Internet.
VPS (Virtual Private Server)
VPS stands for "virtual private server". When you have a VPS Web hosting plan, you are allocated a dedicated slice of system resources but share the physical hardware with other hosting clients.
Dedicated Server
Dedicated server Web hosting means you are renting an entire physical server for use all by yourself. Dedicated servers generally cost $200 or more.
MFP (Multi-Function Printer)
Definition of MFP -- multi-function printer.
CPM (Cost Per Mille)
How much it costs an advertiser to show an ad 1,000 times. A $100 CPM means the advertiser paid $100 per every 1,000 times his ad appears on a website. CPM is the most common measurement of online advertising costs. Also known as cost per thousand (Mille is Latin for one thousand).
SEO (Search Engine Optimization)
Strategies used to improve a website's ranking on search engine results pages for specific keywords and phrases.
Blog
Definition of weblogs or blogs. Blogs are a journal-like website that displays its entries in reverse chronological order.
COPPA (Children's Online Privacy Protecting Act)
US federal law which regulates the online collection of personal information from children under the age of 13. COPPA specifies a website's responsibility for the protection of children's privacy and safety online, such as how to draft and display the website's privacy policy, and how to seek verifiable consent from a parent. For more information, visit COPPA.org.
Clickthrough
A clickthrough occurs when a user clicks on an ad and gets successfully redirected to the advertiser's website.
CPA (Cost Per Action)
Advertising pricing model where advertisers pay only when users completes a specific desired action. The action is usually a sales transaction or a registration.
CMS (Content Management System)
Software that facilitates the creation, modification, organization, and publication of content (usually in the form of articles). Examples of CMSs include Wordpress, Movable Type, Joomla!, and Drupal.
Conversion Rate
The rate at which visitors are "converted" from viewing an ad to taking a desirable action on an advertiser's website. The desired action might be buying a product, registering for a membership, opting into a mailing list, or subscribing to an RSS feed.
Contextual Advertising
Advertising designed to be related to a website's content. For example, placing presidential campaign ads on a political blog is a form of contextual advertising.
CPC (Cost Per Click)
Advertising pricing model where advertisers pay by the number of times visitors click on an ad. A typical range is 5 cents to $1 per click. Also known as pay-per-click.
Cookie
A small file websites leave on its visitors' computers. Cookies allow websites to identify each user as an unique individual. Websites use this information to provide customized content, track traffic patterns, and identify usage habits among its visitors.