Note: Paul May, CEO/Co-Founder of BuzzStream responds to Q&A.
What is BuzzStream? BuzzStream is an online set of tools to help manage relationships with influencers through social media and link building.
Class of tool: Influencer Relationship Management
From Buzzstream.com: BuzzStream simplifies the time consuming process of building quality relationships across the web. Quickly research influencers, track relationships and collaborate on outreach all from a centralized source. Automatically track engagement history across emails, tweets and blog comments while keeping all contact information current. You will spend less time researching and tracking your interactions with influencers and more time getting to know them.
Cost: Varies depending on number of users and volume of data required. Monthly costs range from $49 for a single user to $399 for up to 15 users.
What makes it different?
- Turnkey set of tools for managing relationships with influencers.
- Bookmarking tool that takes blog posts, tweets, etc, turns them into influencer profiles and adds them to the customer’s BuzzStream account (rather than manually entering the data).
- Ability to collaborate across a team or organization from a centralized source allowing for easy tracking of overall campaign progress & performance instead of fragmented efforts with no oversight.
Who is using? Consider a few of the well known users:
- Rubbermaid
- Homeaway
- Fathom SEO
- Bazaarvoice
- Sapient
Principals: Paul May / @paulmay
Since: 2008
Ease of use: I'm impressed with the simplicity. Despite the possibility for an overwhelming amount of variables, BuzzStream has created a six-step process to get the account started. The variables are within the product which you can choose to use, or keep it simple.
Time to setup: In testing the site, it took just a couple of minutes to enter the basic data to get started. To properly use the product, it will take some extra additional time – but that’s why you're using it in the first place, isn't it?
Time to maintain: Anywhere from a couple of hours per week to an hour a day would suffice to properly use the product. A word of caution: this can be very addicting. You'll need to keep your egg timer close for this task.
What you need to know: If you have more than one person on staff, you should consider a multiuser version. There is a great feature that allows users to assign tasks and leads to other users. Of course, every user is looking at the same interface, preventing duplication.
Bottom line: If you are serious about establishing the foundation of your site and extending its reach, then you need to consider this tool. I was very impressed during testing, that although being extremely comprehensive, it is also deceptively simple. If you sign-up for the 14 day trial you'll see for yourself.
BuzzStream is a SEO and link building tool, to help you reach more clients. BuzzStream is also featured on our Best SEO Agencies to Increase Site Traffic article. Learn what you need to know before hiring a SEO agency or tool.
