Gail F. Goodman is CEO of Constant Contact and she recently took a few minutes to chat with Bryan Haines.
Constant Contact is an email marketing agency. They have a full set of tools and templates that makes it easy to use email in marketing your business. Gail took recently responded to a Q&A covering everything from the basics of email marketing to how they market as a company and the future of email marketing.
The interview is divided into three sections:
1) What is Constant Contact?
Gail F. Goodman covers the basics of email marketing:- What differentiates Constant Contact from the other email marketing firms?
- Why should an online business use email marketing?
- How does Constant Contact help build a responsive following?
- How to avoid becoming a "spammer"
Read the full What is Constant Contact? section.
2) How Constant Contact Markets Itself
So email marketing is an important marketing tool for every online business. But how does an online business market itself? In this section, Gail covers:
- How does Constant Contact market itself?
- The role of email marketing in Constant Contact's marketing strategy
- What role does the affiliate program play in their marketing plan?
- How has the email marketing industry changed since Gail joined Constant Contact in April 1999?
- What social media networks and communities do they use to communicate with clients and prospects?
Read the full How Constant Contact Markets Itself section.
3) The Future of Email Marketing
Is email marketing dying, thanks to social media? Constant Contact CEO, Gail F. Goodman discusses the following questions:
- Where do you see the email marketing industry in 5 years from now?
- Social media, such as Facebook and Twitter, has really changed how we communicate. How has this change affected your business?
- Are email lists typically larger or smaller than social media followings, such as Facebook fans, or Twitter followers? Are they typically the same people in both groups?
- What’s the most important component of an email marketing campaign?
Check out all of Gail's responses in the The Future of Email Marketing section.
Gail F. Goodman is CEO of Constant Contact and she recently took a few minutes to chat with Bryan Haines.
