Email marketing is an excellent way to build a community around your product offering. But how can you sort out all of the options? It can be pretty overwhelming. Here is a selection of four of the top email marketing services.
Pricing and details are based on the basic, or entry level, package of each email marketing service.
1. Campaigner Email Marketing
Courtesy of Campaigner
- Price: $10 monthly
- Free trial: Yes - 30 days
- Number of contacts: 0-1000
- Number of emails per month: Unlimited
- Detailed reporting: Yes
- Signup Boxes: Yes. They are easy to create, but the templates are quite simple.
- Number of Email Templates: 500+
- Affiliate Program: Yes, Commission Junction
- Double Opt-In: Yes
- Other features: Free online training. They are a sister company to eFax and eVoice.
Mélanie Attia, Product Marketing Manager for Campaigner, explains how to use their email marketing service. Also, in a separate interview, Mike Pugh, of parent company j2 Global Communications, Inc. explains everything from the basics of email marketing to how they market as a company and the future of email marketing.
2. Constant Contact Email Marketing
Courtesy of Constant Contact
- Price: $15 monthly / $153 annual
- Free trial: Yes, 60 days
- Number of contacts: 0-500
- Number of emails per month: Unlimited
- Detailed reporting: Yes
- Signup Boxes: Yes
- Number of Email Templates: 400+
- Affiliate Program: Yes, Commission Junction
- Double Opt-In: Yes
- Other features: Online surveys, event management and social media marketing.
Ellen Brezniak, Senior Vice President, Product Strategy for Constant Contact, explains how to use their email marketing service. Also, in a separate interview, Gail F. Goodman, CEO of Constant Contact, explains everything from the basics of email marketing to how they market as a company and the future of email marketing.
3. AWeber Email Marketing
Courtesy of AWeber
- Price: $19 monthly / $194 annual
- Free trial: No, 30 day trial costs $1.00
- Number of contacts: 0-500
- Number of emails per month: Unlimited
- Detailed reporting: Yes
- Signup Boxes: Yes, very professional designs
- Number of Email Templates: 150+
- Affiliate Program: Yes, managed at aweber.com
- Double Opt-In: Yes
- Other features: The best auto-responder tool (great for e-courses and automated marketing) and excellent reporting.
Justin Premick, Director of Education Marketing for AWeber Communications, explains how to use their email marketing service. Also, in a separate interview, Tom Kulzer, CEO of AWeber Communications, explains everything from the basics of email marketing to how they market as a company and the future of email marketing.
4. VerticalResponse Email Marketing
Courtesy of VerticalResponse
- Price: $10 monthly / $102 annual
- Free trial: Yes
- Number of contacts: 0-500
- Number of emails per month: Unlimited
- Detailed reporting: Yes
- Signup Boxes: Yes
- Number of Email Templates: 500+
- Affiliate Program: Yes, operated through LinkShare
- Double Opt-In: Yes
- Other features: They also offer direct mail postcards and online surveys - making them a competent marketing agency. A bank of 75,000 images are available for free use. Plus a storage space of 25mb for your own uploaded images.
Read Interview with Kim Stiglitz, Director of Marketing with VerticalResponse.
