White hat SEO refers to specific techniques and methods in optimizing a web site for search engines to read them. White hat is the opposite of black hat SEO.
White hat search engine optimization essentially refers to all acceptable and established means of driving traffic to your site.
Learn about hiring a White Hat SEO Agency
It is generally accepted that practicing white hat SEO techniques over the long term will give solid growth to your site and protect you from possible penalties from the search engines.