A blogging platform is the software or service that turn a regular site into a functioning blog. A blog platform is a specific form of a content management system.
A blog differs from a typical website in a number of ways.
In addition to a page, blogs also have posts. They are created in the same way as a page, but are different when published. Posts are typically dated and assigned to a specific author. Posts also are assigned to specific categories and tags to help readers discover new content. Search engines rank posts in a different way than pages as well.
Key factors in a blogging platform include:
- Pages / Posts
- Categories / Tags
- Image / Post Management
- Search Engine Optimized
Examples of blogging platforms: WordPress, Blogger and Typepad.
Even within platforms, there are significant differences. You might settle on the WordPress platform. But did you know that there are two versions of WordPress? Check out: WordPress.com vs. WordPress.org - Whats the Difference?