Definition: The rate at which visitors are "converted" from viewing an ad to taking a desirable action on an advertiser's website. The desired action might be buying a product, registering for a membership, opting into a mailing list, or subscribing to an RSS feed.
Conversion Rate
From Gregory Go, for About.com
Explore Online Business / Hosting
Must Reads
About.com Special Features
Building Your Small Business
Get the best tips on starting up and staying competitive. More >
Best Moves in a Bad Economy
Stay on top in this tough economy with our smart, easy-to-follow financial tips. More >
©2009 About.com, a part of The New York Times Company.
All rights reserved.