Definition: Advertising pricing model where advertisers pay only when users completes a specific desired action. The action is usually a sales transaction or a registration.
Also Known As: cost-per-acquisition, cost-per-transaction
CPA (Cost Per Action)
From Gregory Go, for About.com
Explore Online Business / Hosting
Must Reads
About.com Special Features
Make Meals Easy
An easy way to put delicious meals together.Build Your Business
Get tips on starting up and staying competitive.Love Your Living Space
Achieve your dream home with advice from the pros.Financial Planning
Stay on top with our smart financial tips.
©2009 About.com, a part of The New York Times Company.
All rights reserved.