Definition: Advertising pricing model where the advertiser pays Web publishers based on the number of times visitors click on an ad.
Also Known As: PPC, CPC (cost per click)
Pay Per Click (PPC)
By Gregory Go, About.com
Explore Online Business / Hosting
Must Reads
More from About.com
Work Hard, Travel Easy
The best tips for business travelers.Dog Care
Get tips on training and caring for dogs of all ages.48 Hours in Vegas
Plan a hot weekend in Sin City.Hotel Advice
The must-stay hotels worldwide.
©2008 About.com, a part of The New York Times Company.
All rights reserved.