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"Stickiness"

From Gregory Go,
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Definition: Measurement of how long visitors stay on a website and how often they come back. The most sticky websites usually feature highly compelling content and popular interactive elements.

Examples: Sticky websites are often bookmarked so visitors can return easily.

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Advertising Info \| News & Events \| Work at About \| SiteMap \| Reprints \| Help	Our Story \| Be a Guide
User Agreement \| Ethics Policy \| Patent Info. \| Privacy Policy	©2008 About, Inc., A part of The New York Times Company. All rights reserved.

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"Stickiness"

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