9. With many traditional style businesses looking to social media as a means to market, how does a social network market itself?
The reality is that at the end of the day, a social network doesn’t really market itself at all. It’s about focusing relentlessly on refining and improving the platform so that users love it and feel genuinely valued. Then users will be happy to spread the word. Users talking to each other, as opposed to traditional marketing, is what will deliver growth for Social Networks.
10. Most businesses feel overwhelmed, when looking at social media. How do you suggest that they get started?
Think about what you want to get from your activity and start with that end in mind. Start simple but do get started, many people only realize the full value of Social Media after they have started using it. Identify the social media applications that have the greatest potential to deliver real value to your business. What are your business objectives and how can social media deliver on those. Weedle is a unique social media application in that its primary focus is to help you market your skilled services.
11. Where do you see Weedle going from here?
At the moment we are relentlessly focused on improving our base platform, refining it and improving it so that users find it easier to use and get more value. Already our user community is taking of right across the U.S. and we’re doing everything in our power to help our community of users and create value for them as this happens.
12. What have you learned since starting in 2008? In regards to both social networks and online business.
Learn Early and Learn Often! It’s all about getting the site out there as early as possible in its development, even when you know it is far from perfect. Then you have to listen sincerely and intently to your users, seeing how they want the platform to develop. Then you have make it happen for them by iterating very, very fast.
13. What are you reading now?
I love to check in with Sean Ellis’ blog at www.startup-marketing.com. It’s a straightforward and “to the point” overview of how to grow your user-base effectively in an on-line environment.
